Blonzing Is the Latest Beauty Trend, and It’s Totally Worth Adding to Your Routine

When it comes to makeup, there’s always a trend that quietly makes its way onto our radar, simplifying routines while delivering on results. This year, it’s blonzing—the perfect marriage of blush and bronzer for a look that’s warm, radiant, and effortlessly polished. The beauty of blonzing lies in how it adds dimension and warmth to the face without the extra steps of layering separate products.

You’ve likely seen it trending on TikTok or heard your favorite beauty creators raving about it. But blonzing isn’t just about jumping on the next big thing—it’s a technique that makes makeup feel approachable again. The soft, sun-kissed flush it creates fits seamlessly into any routine, whether you’re a minimalist or someone who loves a full glam moment.

So what exactly is blonzing, and why is it gaining so much traction? Let’s break it down.

What Is Blonzing?

Blonzing is essentially the combination of blush and bronzer applied in a single step. Makeup artists and beauty enthusiasts alike swear by this technique for delivering a natural glow that mimics the way the sun hits your face—think soft warmth across the cheeks, nose, and forehead. It’s not about heavy contouring or dramatic blush streaks; instead, blonzing focuses on creating a blended look that feels fresh and flattering.

Celebrity makeup influencer and owner of Huda Beauty, Huda Kattan, describes her trick with blonzers, “You don’t just apply it on your cheeks. It can cover a lot more area so you can start from the top of your cheeks and go all the way down to where you would contour.” This technique has become popular not just for its aesthetic appeal but also for its practicality, cutting down on the number of steps (and products) in your routine.

 

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Unlike traditional bronzer, which can sometimes appear flat or muddy, and standalone blush, which might feel too bold, the combination creates a perfect in-between. It’s a softer, more diffused look that enhances your natural complexion rather than masking it.

While blonzing may seem like a summer trend, it’s equally at home in your fall and winter routines. As the weather cools and skin tends to look a little duller, the warmth and color from a good blonzer can breathe life back into your complexion.

Beyond its aesthetic appeal, blonzing simplifies your makeup bag. Instead of carrying multiple products, a single multitasking blush-bronzer hybrid can do the job. It’s also incredibly adaptable, transitioning seamlessly from a daytime glow to a more dramatic evening look with just a little extra layering.

How to Achieve the Perfect Blonzed Look

Finding the perfect shade is crucial to pulling off the blonzed look. For fair skin tones, soft peachy or cinnamon hues work well, adding warmth without overwhelming your complexion. Medium skin tones can experiment with terracotta or warm mauves, while deeper tones benefit from rich oranges or deep berry shades that provide a radiant contrast.

Makeup artists emphasizes the importance of undertones. For the best result, some recommend cream blushers with a warm undertone over powders. They’re more glowy, so they achieve a more skin-like finish. Here are a few standout products that work beautifully for blonzing:

Haus Labs Blush in Fire Moon

A vibrant burnt sienna, perfect for a golden flush

Rhode Pocket Blush in Toasted Teddy

A bronze terracotta that flatters medium to deep skin tones

Huda Beauty Blush Filter Pigments in Latte or Coco-Loco

Offering a range of warm, cinnamon-like shades

If you’re ready to give blonzing a try, the key is all in the placement and blending. The idea is to focus on areas where the sun naturally hits your face:

Start at the cheeks. Apply the product slightly below the cheekbones for a subtle contour effect or higher up for a lifted look. It’s easier to add more product than to tone it down, so begin with a small amount and layer as needed.

Blend across the nose. Sweep a touch along the bridge of your nose for that “just back from the beach” vibe. If the result feels too intense, gently buff over the area with a touch of foundation or concealer to soften the edges.

Don’t skip the forehead and the nose. Lightly place the product on the forehead and the nose where you would your bronzer to create balance and warmth.

 

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The tools you use also matter. A fluffy brush works best for powders, while a denser, domed brush is ideal for creams. For a seamless finish, take your time blending to avoid harsh edges. For those with oilier skin, a light dusting of translucent powder can help lock in the look without losing its glow.

If you’re not ready to invest in new makeup, try blending your existing cream blush and bronzer to create a custom shade!