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5 Best Natural Face Moisturizers Recommended by Dermatologists

Natalie Wilkinson
Written By Natalie Wilkinson
Last updated: Jan 3, 2025, 05:51 PM
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Many moisturizers are touted as “natural”—but a closer look at their ingredient lists says otherwise. According to research, up to 60 percent of what you put on your skin is absorbed into your body—raising concerns about the impact of questionable ingredients.

A young redhead with glowing skin and a dollop of natural face moisturizer on each cheek, radiating a fresh, healthy look.

Your skin directly influences your perceived age. And not moisturizing can easily make you look 5 to 10 years older. But creams and lotions penetrate the skin and enter the bloodstream. Terms like “natural” often mean little more than clever marketing. This lack of transparency leaves consumers guessing about the hidden ingredients behind the label. 

As you think about your skin, you may be asking, “But which ingredients should I look for on the label?” Ultimately, you need deep, nourishing “skin food” that gives you luminous, velvety skin. Out of five popular moisturizers, we voted the Weleda natural face moisturizer best overall.

View all Contents
  • Choosing the Best Natural Face Moisturizer: A User’s Guide
    • One Sold Every 11 Seconds
      • 1. Defining “Natural” in Skincare
      • 2. Understanding Key Certifications
      • 3. Ingredient Lists: What to Look For
      • 4. What to Avoid
      • 5. Why Weleda Skin Food is the “Best Overall”
      • 6. Who Might Prefer La Roche-Posay?
    • Which Natural Face Moisturizer Is Right for You?
  • Natural Face Moisturizer FAQs
  • Elevating the Shopping Game
  • Contributors
  • Related Reads

Our Top Picks

  • Weleda Natural Face Moisturizer: Best Overall (Shop Now) →
    Read more about this natural face moisturizer ↓
  • La Roche-Posay Natural Face Moisturizer: Runner-Up (Shop Now) →
    Read more about this natural face moisturizer ↓
  • Eight Saints Natural Face Moisturizer: Most Luxurious (Shop Now) →
    Read more about this natural face moisturizer ↓
  • Sukin Natural Face Moisturizer: Most Affordable (Shop Now) →
    Read more about this natural face moisturizer ↓
  • Lily Sado Natural Face Moisturizer: Best Formula (Shop Now) →
    Read more about this natural face moisturizer ↓

5 Best Natural Face Moisturizers of 2025

Weleda Natural Face Moisturizer

Best Overall
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Your body needs food… your skin needs “skin food.” The name “Skin Food” on the Weleda natural face moisturizer bottle points to deep nourishment… with zero chemicals. This plant-rich cream lives up to the brand’s slogan, “Skincare with Purpose.” What does that mean? It’s Certified B Corp, cruelty-free, and made using biodynamic farming, ethical sourcing, and no synthetic fragrances or preservatives. It’s also certified natural by NATRUE, so you know exactly what you’re putting on your skin. The active ingredients—calendula, pansy, and squalane—provide triple defense: they calm, protect, and hydrate.

Moreover, hydration is the focus here, with olive leaf extract for antioxidant protection, squalane to strengthen your skin’s barrier, and sunflower oil to replenish moisture. The result? Velvety, radiant skin that feels as good as it looks—all day long. We voted this natural moisturizer best overall for its quality ingredients and certification by NATRUE. Use it as a base for makeup or let it shine on its own.

Why It’s a Best-Seller
  • 4.5-star rating—over 3,000 bottles sold this month
  • Certified natural by NATRUE for peace of mind
  • Plant-rich formula calms, hydrates, and protects skin
  • Velvety, fast-absorbing finish—no greasy residue
  • Doubles as a makeup base for all-day radiance
What to Note
  • With over 3,000 bottles sold this month and a 4.5-star rating, this cream isn’t just popular—it’s trusted

La Roche-Posay Natural Face Moisturizer

Runner-Up
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If the 100,000+ bottles sold this month don’t catch your eye, the 4.6-star rating from over 62,000 customers will. The La Roche-Posay natural face moisturizer earns its runner-up spot for its active ingredients: ceramide to repair, niacinamide to calm, and glycerin to hydrate. Most noteworthy, it was awarded Cradle to Cradle certification for the categories of sustainable manufacturing practices, safer ingredients, and worker well-being.

Additionally, it’s suitable for all skin types and is ranked #1 in Face Moisturizers. Price-wise, the runner-up is slightly more expensive than the best overall—as of this writing—by only a few dollars. One delighted customer wrote, “This stuff is a miracle. It feels silky, non-greasy, goes on smooth, not too thick or thin, absorbs easily, and makes my skin feel much less tight and rough after only a few days of using it.” So, which cream is more “natural”—the best overall or the runner-up, and why? The Weleda moisturizer is more “green” because it contains plant-rich ingredients. In contrast, the runner-up focuses on dermatological ingredients like ceramide and niacinamide.

Why It’s a Best-Seller
  • 4.6-star rating from over 62,000 customers
  • 100,000+ bottles sold this month
  • Cradle to Cradle certification
  • Contains ceramide and niacinamide to calm and protect
  • Ranked #1 in Face Moisturizers on Amazon
What to Note
  • 100,000+ sales in one month is impressive—this might be a record!

Eight Saints Natural Face Moisturizer

Most Luxurious
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As you consider this third moisturizer, you might wonder how anything could beat a 4.6-star rating. Say hi to the Eight Saints natural face moisturizer, a cream with a 4.8 rating. This number can drop as the number of reviews increases, but it has managed to maintain its rating from 2,316 customers. The verdict? It’s a best-seller. The brand sums up perfectly what they’re about with its slogan: “Go clean. Glow natural.” 

They focus on eight key ingredients that deliver real results. These include: hyaluronic acid, vitamin E, rosehip oil, borage seed oil, tamanu oil, green tea extract, peptides, and calendula, all working together to hydrate, protect, and rejuvenate your skin. What I like the most? The 30-day worry-free return policy ensures you can try it with confidence. Price-wise, it costs $32 (as of this writing), which is more than the best overall and the runner-up. As a bonus, its cruelty-free and fragrance-free formula is made in the USA with globally sourced natural and organic ingredients.

Why It’s a Best-Seller
  • 4.8-star rating from over 2,300 reviews
  • 3,000+ bottles sold this month
  • Focused on 8 powerhouse ingredients for real results
  • Includes hyaluronic acid for deep hydration
  • 30-day worry-free return policy for peace of mind
What to Note
  • The brand offers a complete skincare range, including a cleanser, toner, moisturizer, and eye cream, all focused on natural ingredients

Sukin Natural Face Moisturizer

Most Affordable
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Under $10 and a 4.6-star rating? The Sukin natural face moisturizer has earned a reputation for leaving skin soft and supple. The brand’s slogan is fitting: “It’s what we leave out that makes us special.” To back up that claim, this moisturizer doesn’t contain parabens and sulfates. And it has 98.8 percent naturally derived ingredients like rosehip, avocado, sesame seed, and jojoba oils. These provide nourishment, while wheat germ and vitamin E protect the moisture barrier. 

This moisturizer also comes in recyclable packaging to reflect the company’s sustainable values. A happy customer shared the following review: “This is the best moisturizer that has ever worked for my skin. It’s natural and very moisturizing. I have dry to combination skin that’s slightly sensitive and acne-prone. It has a pleasant, mild orange peel scent. Ultimately, I would highly recommend it!”

Why It’s a Best-Seller
  • 4.6-star rating from over 2,700 customers
  • 98.8% naturally derived ingredients for peace of mind
  • Contains oils like rosehip and jojoba
  • Cruelty-free and vegan—no compromises on ethics
  • Free from parabens and sulfates
What to Note
  • Costs under $10—a budget-friendly find

Lily Sado Natural Face Moisturizer

Best Formula
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Milk + honey = unstoppable radiance. And the Lily Sado moisturizer’s velvety formula delivers exactly that. It combines coconut milk, manuka honey, and gotu kola to quench dryness. You can count on a gentle, cruelty-free formula that’s paraben-free and loaded with the finest botanicals. It works for every skin type and always feels plush, not heavy. The result is a complexion that looks plumped, clear, and seriously dewy.

You can apply it first thing in the morning as a primer—makeup glides on top easily. Moreover, vitamins B5 & E, soluble collagen, and cocoa butter help soften fine lines and brighten tired skin. You can use it at night as a collagen-charged treatment that works while you rest. Essentially, this cream smooths away dullness, blemishes, and under-eye shadows.

Why It’s a Best-Seller
  • 4.6-star rating from over 770 customers
  • Includes manuka honey for hydration and nourishment
  • Gotu kola helps reduce puffiness and dark circles
  • Soluble collagen locks in all-day moisture
  • Doubles as a primer for flawless makeup
What to Note
  • Backed by a 30-day satisfaction guarantee

Choosing the Best Natural Face Moisturizer: A User’s Guide

One Sold Every 11 Seconds

It’s disheartening when you invest in a so-called “miracle cream” only to see no difference in your skin. There’s a reason one bottle of Weleda natural face moisturizer sells every 11 seconds. Customers see results. Moreover, the brand offers a lineup of skin-loving products grounded in the same principles: transparency, plant-rich formulas, and cruelty-free standards.

In short, if you want a cream that’s trusted worldwide—one that proves its worth in real results, not just fancy claims—Weleda’s range of skin products is my #1 choice.

1. Defining “Natural” in Skincare

It’s important to define what “natural” means in the context of skincare. The term can be nebulous because various brands and marketing labels use it differently. Generally, a “natural” skincare product sources its active ingredients from nature—think botanical extracts, oils, and butters—rather than primarily relying on synthetic chemicals.

If your goal is to find a formula with high-quality, plant-based actives, keep reading. Below, I’ll share some tips on reading labels and understanding what matters most in a natural moisturizer.

2. Understanding Key Certifications

One of the quickest ways to gauge the credibility of a natural product is to look for reputable certifications. These certifications act as third-party validations, giving consumers a quick shorthand to confirm that a brand’s ingredients, manufacturing methods, or sourcing are up to certain standards.

  • NATRUE Certification: This is a seal you’ll find on products like the Weleda natural face moisturizer. NATRUE sets strict requirements for natural and organic ingredients, ensuring a formula largely free from synthetic fragrances, preservatives, and other petrochemicals. I’ve come to trust this particular certification when I’m shopping around for a moisturizer because it’s internationally recognized and demands transparency about each ingredient.
  • Cradle to Cradle Certified: You’ll see this on La Roche-Posay’s moisturizer. Cradle to Cradle focuses on a product’s entire lifecycle, from raw material sourcing to manufacturing and disposal. A product with this certification meets certain benchmarks in material health, material reutilization, renewable energy, water stewardship, and social fairness. If environmental impact is a top priority for you, this certification is a solid indicator.
  • Certified B Corp: Companies that are Certified B Corps meet high standards of social and environmental performance, accountability, and transparency. Weleda, for example, is a Certified B Corp. This shows a commitment not just to profit but also to the well-being of people and the planet.

3. Ingredient Lists: What to Look For

The next step in choosing a natural face moisturizer is to scrutinize the ingredients list. These labels typically list ingredients in descending order of concentration. Here are some common ingredients you’ll often see in high-quality natural moisturizers—and why they’re beneficial:

  1. Botanical Extracts: Calendula, chamomile, and lavender are popular for their soothing properties. In the case of the Weleda natural face moisturizer, calendula, and pansy are the core ingredients. Calendula is known for its calming and anti-inflammatory properties, while pansy can help soothe irritated skin.
  2. Natural Oils: Sunflower oil, jojoba oil, and olive oil are hydrating powerhouses that help seal moisture into the skin. Weleda uses olive leaf extract for antioxidant protection, while sunflower oil replenishes moisture. These oils tend to absorb more gently than some mineral oils or synthetic emollients. They leave your skin nourished without a heavy residue.
  3. Squalane: Often derived from olives or sugarcane, squalane is particularly good at strengthening the skin’s barrier. In the Weleda natural face moisturizer, squalane offers protective hydration, helping to lock in moisture and reduce transepidermal water loss.
  4. Ceramides: These are found in La Roche-Posay’s moisturizer. While ceramides can be naturally sourced or synthesized, they’re essential lipids that help repair and maintain the skin’s barrier. If you have very dry or compromised skin, ceramides are important.
  5. Niacinamide (Vitamin B3): Also in La Roche-Posay’s formula. It helps with redness, uneven skin tone, and strengthens the skin’s moisture barrier. Though niacinamide is not always considered “natural” in the strictest sense, it’s widely recognized as an effective, mild ingredient that plays well with most skin types.
  6. Humectants: Ingredients like glycerin (present in La Roche-Posay’s moisturizer) and hyaluronic acid attract water to the skin’s surface. These can be either naturally derived or synthetic but are often considered gentle and beneficial for hydration.

4. What to Avoid

If you’re aiming for a truly natural product, here are some ingredients you might want to skip:

  • Synthetic Fragrances: Often labeled simply as “fragrance” or “parfum,” synthetic fragrances can irritate sensitive skin. Natural moisturizers typically rely on essential oils or plant extracts for a mild, pleasant scent (or sometimes no scent at all).
  • Harsh Preservatives: Parabens and formaldehyde releasers are common in many skincare products. Look instead for natural or safer preservatives like sodium benzoate or potassium sorbate—unless you’re extremely sensitive to those as well.
  • Mineral Oil or Petroleum Derivatives: While not necessarily harmful for everyone, these ingredients can create a barrier on the skin and aren’t typically considered “natural.” Many people prefer plant-based oils for nourishment.
  • Phthalates and Sulfates: Phthalates are often found in certain fragrances, and sulfates (like SLS) can be drying. Natural products generally avoid these chemicals.

5. Why Weleda Skin Food is the “Best Overall”

There’s a reason I keep circling back to the Weleda natural face moisturizer. For starters, it’s Certified B Corp, cruelty-free, and boasts NATRUE certification. In my book, that’s a triple win for sustainability, social responsibility, and product integrity. Moreover, it’s free from synthetic fragrances, preservatives, or colorants—which not every “natural” product can claim.

6. Who Might Prefer La Roche-Posay?

If you have sensitive or acne-prone skin and want a moisturizer that’s proven safe for reactive complexions, this is a great choice. Dermatologists often recommend ceramide-rich products for compromised or sensitive skin, and niacinamide has been shown to help reduce redness.

Which Natural Face Moisturizer Is Right for You?

That depends on your skin’s needs, your budget, and how strictly you define “natural.” If you’re looking for a tried-and-true, plant-based product that’s backed by numerous certifications (and a history dating back to 1921), Weleda Skin Food is a compelling choice. It’s earned its 4.5-star rating and 3,000+ monthly sales for a reason—people simply love how it feels on their skin.

Alternatively, if you want something with a more dermatological angle—perhaps you have particularly reactive skin or you appreciate ingredients like ceramides and niacinamide—La Roche-Posay’s natural face moisturizer might be your go-to. You’ll pay a little extra, but for many, the brand’s reputation and results are well worth it.

Natural Face Moisturizer FAQs

Which plant-based ingredients offer the best hydration benefits?

Botanical extracts like calendula, chamomile, and aloe vera are excellent for soothing and retaining moisture, while oils such as sunflower and jojoba deeply nourish the skin. The Weleda natural face moisturizer, for example, includes calendula and sunflower oil to help lock in hydration and improve overall skin texture over time.

Do natural formulas absorb differently than synthetic-based moisturizers?

Natural formulas, especially those with plant oils and botanical extracts, mimic the skin’s own lipid structure, which can lead to quicker absorption for many people. Weleda, despite its rich consistency, absorbs surprisingly fast and leaves a velvety finish rather than a heavy residue.

Will a natural face moisturizer help with the skin under my eyes and relieve dryness and flakiness?

A natural face moisturizer can help relieve dryness around the eyes, but it’s often not enough by itself. You must also consider an exfoliating face wash to clear away dead skin cells and a quality eye cream for best results.

Do natural creams need stronger preservatives, and should I worry about shelf life?

Natural products often rely on milder preservatives, so they may have a shorter shelf life than conventional creams. It’s a good idea to check the expiration date and store them properly.

Can natural face moisturizers still contain lab-created but skin-friendly ingredients like ceramides?

Yes—they can include scientifically developed ceramides or peptides, as long as the brand adheres to the overarching principle of minimal synthetic additives. Some products labeled “natural” balance both plant-based actives and lab-created ingredients when they enhance overall skin health.

What role do oils like sunflower, olive, or jojoba play in natural creams?

They act as nourishing emollients, sealing moisture into the skin and supporting a healthy barrier function. In the Weleda natural face moisturizer, for example, sunflower oil helps replenish lost lipids, while olive leaf extract adds antioxidant protection—together, they keep skin soft and hydrated.

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Our platform offers in-depth reviews and analyses across various product categories, empowering you to shop with confidence and precision. Here, transparency and detailed research pave the way for smart choices that reflect your needs and values. Join our community and elevate your shopping experience from buyer to expert, one report at a time.

Contributors

Natalie Wilkinson
Natalie Wilkinson
Skin Care
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