Sleepwear Is the New Statement Piece and the Runways Prove It

The idea of wearing pajamas in public used to be a fashion faux pas—something you did in a rush to grab the mail or on a lazy Sunday. But that time is long gone. 

Homewear, in all its soft, slouchy, and layered forms, has become one of the most surprising (and enduring) shifts in recent fashion. It started as a rebellion during the pandemic, when our wardrobes began to reflect our living rooms, and has now grown into a movement led by some of the most influential designers in the world.  We’re now seeing the lines blur between private comfort and public style with quilted robes reimagined as outerwear, silk nightgowns placed under structured coats, and pajama shirts confidently paired with boots and brooches. 

Why This Shift Happened

This didn’t come out of nowhere. We’ve been heading here for a while. The lockdown era cracked open a conversation fashion wasn’t fully ready for until now: What happens when clothes don’t need to perform?

Back then, people lived in sweatpants and robe coats only because it was what made sense. But designers were paying attention. They saw an opportunity to reimagine what comfort could mean in the long term.

As things opened back up, that idea stuck. People didn’t want to go back to hard waistbands and rigid silhouettes. Instead, they wanted clothes that felt like an extension of the life they’d built indoors. And so, the industry pivoted. But instead of just refining sweatpants, it looked to something even softer: sleepwear.

What Designers Are Doing with It

The 2025 runways are proof that this is a full aesthetic direction.

At Prada, you saw nightgowns styled with worn-in cowboy boots and delicate accessories. It was strange and beautiful and entirely self-assured. In the men’s collection, there were pajama sets layered under structured coats, toeing the line between polished and undone.

Fendi took things in a more quilted direction—skirts, jackets, even button-downs padded like a duvet, but shaped with precision. Over at Chloé, the idea came through in outerwear stitched like vintage comforters, trimmed in fur.

And then there were the more literal takes: 3.PARADIS sent models down the runway in tops shaped like pillows and coats that could’ve doubled as mattresses. Meryll Rogge took grunge textures and mixed them with quilted skirts.

How Celebrities Are Wearing Homewear

The red carpet hasn’t missed the memo either. Celebs have been stepping out in looks that could’ve once passed as bedtime ensembles—and looking better than ever doing it.

Rihanna’s no stranger to this space: she often pairs silky pajama sets with heels and diamonds. Zendaya has done promo tours in robe-style dresses and bedroom-chic tailoring. Even Harry Styles has leaned into it by showing up in Gucci pajama suits.

Aside from being red carpet stunts, these are reminders that sleepwear can hold its own in spaces that were once reserved for stiffer silhouettes. And when done well, it actually says more than a traditional tux or cocktail dress ever could.

The Rise of Quilted, Padded, and Cozy Pieces

One of the biggest visual through-lines this season is quilting. From jackets that look like they were cut from bedspreads to skirts with subtle padded lines, the influence of home textiles is everywhere.

Designers are playing with this idea in clever ways. JW Anderson riffed on classic British quilted coats—oversized, a little absurd, but completely wearable. Alaïa gave the trend a sculptural twist, with bombers and coats that looked like they were carved from down-filled pillows. Even Valentino got in on the mood and paired soft embroidered robes with tailored trousers.

What Comes Next

Sleepwear isn’t leaving anytime soon. If anything, it’s evolving. What we’re seeing now is the rise of hybrid pieces. Robes cut like blazers. Pajama shirts with crisp cuffs. Tailored trousers made from suiting-weight silk. These are pieces you could wear to a meeting, a dinner, or yes, a good night’s sleep.

Designers are thinking about how we actually live, and dressing us accordingly. There’s no longer a hard divide between what’s public and what’s private. We want clothes that meet us where we are, that carry us from one space to the next without asking us to change who we are in between.